A world of Rhinos would be a world where people give for the sake of giving, serve for the sake of serving and love for the sake of loving.  A Rhino World would not be full of mean, aggressive, wildly charging go-getters.  It would be a world of fun, audaciously loving, happy goal seeking go-givers. In the book "Go-Giver" by Bob Burg and John David Mann, a kinder, more supportive business world is depicted.  I highly recommend the book and it is how I have always conducted by business affairs.  Rhinos want lifetime business relationships and to help other Rhinos grow.  It doesn't mean you have to deal with Cows forever.  I have fired hundreds of people including business partners.  Sometimes you need to cut ties with destructive Cows in Rhino's clothes to save your company.  Kindness doesn't mean weakness or stupidity.

As a Rhino, the more you serve people, the kinder you are and the more good you do, the more you will be rewarded both by the Law of Attraction and the Law of Compensation.  You will make the jungle a better place and, in return, the jungle will provide you with a better life. It can happen no other way.  If this world is going to change, you need to lead the way with these very simple Rhino Actions.

Rhino Action Step #1: Give for the sake of giving.  Give your time, your advice, your support and even your money.  You can't give to help others without helping yourself.  The more you give, the more you will receive.  Find charities and organizations you believe in and donate time, money and services.  Every company I have ever owned was built on the foundation to give.  You cannot give a product or service away without the universe giving back to you.  It is a Law of the Jungle.  The more successful and generous you are, the more successful and generous you will inspire other to become.

Rhino Action Step #2: Serve for the sake of serving.  You are fully compensated based on how well and how many people you serve.  Every business from McDonalds to Microsoft has a service component.  Serve your clients, guests, customers, patients and employees well and you will be compensated based on your service.  The more people you serve the more you will be compensated.  Think of Walt Disney or Bill Gates: they have served billions of people with their products and they have been compensated accordingly.

Rhino Action Step #3:  Love for the sake of loving.  The Cows have filled this world with jealousy, anger, and hate.  It is time for you to just express kindness, love and tolerance to all people regardless of race, religion, politics or orientation.  It's a jungle out there.  It can be tough whether you are a Rhino or a Cow.  Show some love.  The more you shower love, kindness, hugs and kisses on the world, the more it will come back.  When you walk into a room, light it up with love, passion and enthusiasm, shake hands, give people big hugs and warm smiles.  It will all come back in return.  Kindness and love can change the world.  Remember you are a 6,000 pound Rhino.  Let your guard down and share some love!

Imagine a world full of positive, enthusiastic, happily charging Rhinos that are giving, loving and serving while they reach their vision of success.  The world would be a different place.  One by one the cows would become Rhinos and eventually it would just be a way of life.  The big question is, how do we get there from here?  The answer, of course, is you.  As you create a permanent change within yourself and start to grow your horn, it is your duty to help your fellow human beings start their own transition.  Now get out there and charge and make the change you want to see!

Everywhere in society we need strong determined leaders to help us create a better world. We need Rhino leaders in all businesses, civic organizations and every aspect of our society and we need them now! We need true Rhinos to step up and start taking charge to make this world a better place.  

Rhino leaders look to create long-term success. They don’t follow the easy path or the clear path. They follow the right path to create the right solutions.Rhino leaders need to take charge in the political world immediately. We need Rhino politicians to resist the temptations of special interests and short-term gains to secure our future. We all know there is no such thing as clean coal--it’s impossible! We need a leader to stand up and say to make Green energy it means we need different cars and different homes and we need to make sacrifices, but in 20 years we will all still have a planet to live on so it’s worth it.

The problem with most leaders today is they lead by opinion polls. Opinion polls only register the individual concerns of voters. The most important opinion a person has is based on how something will affect them.If you work for or own a coal company, of course you will vote for coal even if you know it’s wrong. We need Rhino leaders who realize the tough decisions must be made now to benefit future generations and that means the current generations will simply have to adapt, its part of life.

“Make your decision for what is right not expedient and wash your mind of all compromise” -BJ Palmer

If every leader took time to read this statement before making any important decision, the world would be a very different place. You are a natural leader. You may not even know it yet, but you are. If you signed up for the Rhino emails it means you are different than the cow masses. It means you are striving to achieve your goals and to make a difference. It means you want to transcend you mediocre life to create an incredible life. Well that incredible life comes with Rhino responsibilities!You need to lead others down the path of a better life. You need to make hard decisions and sometimes stand alone defending an unpopular truth. You need to charge full steam ahead when everyone is begging you to stop.

1. Set high Rhino standards for any project you are working on, refuse to take the cow path and follow the rest of the herd.Refuse to compromise your Rhino values and qualities. 

2. Don’t represent the dreams and ideals for the special interests of the world. Be a role model for others and charge towards a better future through every Rhino action. Remember following the path of least resistance makes men, women and rivers crooked. 

3. Be a true Rhino in all your business dealings, create win win deals and look to build true relationships in your business dealings. 

4. Go the extra mile and give more than you receive. 

5. Finally stand up and defend the truth even when everyone else is pretending to be blind with ignorance--whether it is in your home, your company, your congress or your church.

Charge forward Rhino Leaders!